Attract The Masses To Your Website With SEO
You should always be careful when taking advice from just anyone when it comes to SEO, but you will need to learn to trust someone. After you read the tips provided for you in this article, you will realize that this information is about as trustworthy as it comes. No thrills or hyperbole here, just the basic truth about how you can use SEO to increase your site’s rankings.
When setting up a page for SEO, make use of your site headers. These are the headers that break up your page into easily-read paragraphs. Search engines place weight on these headers, so long as you also use the same keywords in the text of the page. Simply putting a word in the header isn’t enough.
When tweaking their websites for search engine optimization, website owners should choose their keywords with care. Spreading a website’s interest too thin will hurt its position on search engine results pages for any particular keyword. Also, search engines may regard a web page stuffed with keywords as a spam page, and remove it from their indexing algorithm.
Tailoring the meta tags of a website for search engine optimization is a profitable endeavor. Meta tags are not usually visible to website visitors, but their content is thoroughly checked by search engines. This is a great area to pack with the most salient keywords the website owner wants to associate with his or her site.
When linking back to your homepage through other parts of your website, be sure that you are linking to the domain name and not <domain name>/index.HTML or another iteration that has something appended to the end. Your homepage will be placed higher on search results pages if you help search engines recognize that the domain name is the anchor of your site, rather than confusing the search engines by having two (or more) separate homepages (such as <domain name>/index.HTML).
Add a site map to your webpage. Search engines can’t index pages that they can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate or is very large, you could even consider having multiple site maps to help search engines further.
Stay away from search engines that ask you to pay to be involved. There are hundreds of search engines that will list your site for free, some without even having to submit your details. Any site that charges for a simple listing is not only unethical but likely an ineffective site.
Your website needs to be visually appealing. You can increase your search engine ranking by concentrating on keeping your site uncluttered and functional. You can also increase your rankings by adding functions for accessibility such as a tool to increase font size. Your website should be accessible and easy for your readers to engage in and simple for search engines to recognize.
Include a transcript for closed captions with your online videos to help drive more traffic to your site. The major search engines will scan these transcripts for keywords, so adding them to your videos will help bring you more traffic.
Try to keep flash and frames to a minimum on your site. They may look pretty, but they are horrible for search engine optimization and engines can’t decode them easily. If you have to use flash, make sure to also include links or keywords on the bottom of your pages.
Make sure to use keywords in your URL. You can either include them in your domain name, but if you do not wish to change the name of your site, you can also use keywords in the directory path, or in the file names if you offer material that can be downloaded.
Add your primary keyword phrase into the first paragraph of the content. If you can add it twice, that will be even better. Make sure though that your content is still readable and user-friendly and avoid making it come across as spam. If you can fit it in and still keep a good content flow then do it.
As you can tell from this article, the best SEO tips are short, sweet and to the point. They won’t give you the runaround with fluff and they don’t make any bold promises that you’ll be instantly rich if you only do this or that. This is real advice for the real site owner. Use it wisely and watch your rankings rise.