The Wonderful World Of Search Engine Optimization
How much money and time have you spent on your website? If you haven’t spent much time on search engine optimization, or SEO, whatever work you have done on your website was a waste. If no one knows your website exists because it’s on page 9 of search results, how will they visit it? Here are a few ways to make sure that the search engines bring visitors right to your URL address.
To help with search engine optimization, make sure to include keywords in the URLs for relevant pages, rather than using numbers or irrelevant words. This is key not just for the main body of the URL, but also in file names. This will boost your rankings, as search engines are looking for relevant keywords.
View source codes on competitors’ websites. That way, you will be able to determine the way they use SEO for their site and the keywords they find valuable. You will not want to compete on the exact same terms, but it can give you ideas for your next campaign.
To search engine optimize your website, don’t include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page’s search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.
Your website copy should focus on what a human would search for. Trying to beat the engine with repetitive keywords will get you nowhere. The engine is smarter than that. Look for phrases and strings that will be searched for by the normal human. Effectively targeting these types of key phrases will garner more hits.
Make sure to submit your site to search engines for ranking after you go to the effort of optimizing it. The search engine can’t rank something it doesn’t know about. All of that effort will be wasted if the search engine doesn’t know your site exists. Most search engines today use spiders, but submitting the site yourself will speed up the ranking process.
One crucial strategy for search engine optimization is to integrate internal links into your website. Linking to pages on your own site will help boost traffic to those pages. When you add new content to your site, be sure to link back to your archives and use anchor text that includes many relevant keywords.
Submit your site to major search engines. This may seem like it is an obvious step, but many site owners believe that a search engine will link to you if someone searches a certain keyword. While this may be true, you may not be the first on the list, or even on the first page. Optimize this strategy by paying a small fee to the search engine, and get your site on top of the results.
If you are trying to search engine optimize a blog, consider enabling comments. Some people turn off comments for fear of spam, but by allowing visitors to comment on articles within your blog, you can get free, unique content for your blog. Search engines love unique content, so comments can help your blog rank higher in search engine results pages.
While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and the last thing you want is to delay getting new visitors. Using your existing website is more feasible since the wait time for some engines is up to a full year.
Give your website a theme, and use it accordingly. Giving each of your categories a theme that is relevant to your overall increases your readership, which in turn can raise you up on search lists. Make sure that your theme stays within the trend of whatever you are working with, or else it may have the opposite effect.
SEO is the best way to raise your ranking with the search engines so that people become aware of your website. Don’t spend most of your time tweaking design and content, if you aren’t going to spend as much time on SEO. SEO can be the difference between everyone knowing who you are and no one knowing you exist.